For years people have been talking about how blogging is dead. I think that is true to an extent- blogging has evolved to new platforms like instagram and facebook. I confess that I pretty much never read blogs unless I see a post on social media where the person has more info on their blog or their shop is part of their blog and I am looking to buy. Not only did I stop reading blogs, but I stopped keeping one- sort of. A couple years ago when I fell in love with the ease of instagram, I made a conscious choice to not really stop, but move my personal posts from my blog site to instragram. I have a website for my art licensing and fine art and I keep my personal posts here. I made a post on my personal blog years ago to let people know that instagram is my new blog. However, I kept my blog site up (and attached to my work site) for one reader in particular: The Almighty Google.
While my readers have moved with me, Google still reads my blog. I post to my blog a few times a week with details on new art for sale. If you moved away from your blog but did not delete it, keep in mind your most loyal reader (Google) and be sure the links to your current whereabouts online are current. Even if you never update your blog (typepad, wordpress, etc.), be sure your contact info, social media links, and shop links are up to date.
If you are not sure what Google is reading, google yourself! Is your long-dead blog coming up first? If a potential buyer or client googles you, will they reach your neglected site first? Make sure your clients can easily find you when they use Google!