I was going to save this topic for later but now seems the perfect time. It is challenging to try to sell your art under normal circumstances but it can feel hopeless when some life altering event happens for most of society and everyone sends their money to the ACLU instead of buying art. What goes on in the world has a huge impact on sales of all things. It seems natural for your first instinct to be to mark all your prices down and just try to get everything to sell. Surprisingly, this tactic rarely works. When economics change, it is not so much that people want a great deal, it is that they are not spending money at all.
When sales slow down, you just keep going. Keep creating, keep posting your art, keep your lines of communication open. Work on personal projects (a post on that topic coming soon), work on shop updates, work on photographing your art, write captions for later posts, work on watching those art documentaries. Falling off the creativity wagon makes getting back on very hard, kind of like when you fall off the diet wagon. If you need to work more at a part-time (or full-time) job that is not related to your art career, don't fret. Keep creating your products when you have the time (and as your passion dictates) so when the world goes back to normal, you will be ready for your customers. I make a point of letting my corporate clients know that I am available as needed and I know they are affected by changes as well. Know the world does always go back to some version of normal and being flexible in turbulent times is a good way to ride life's wave.
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