I have been selling my art online since 2000. Fifteen years! In the beginning it was exclusively on ebay, years later, on etsy, and now mostly my own shop. During the last 15 years I have written books, participated in exhibits, been on tv shows and in magazines, done events, taught classes, licensed my art, and have done many commissions. One thing I learned about business very early on is that popularity does not mean more sales or income. It just means more people know you. Making art and sharing it with everyone is pretty much my favorite thing ever aside from sampling the treats at Trader Joe's and hugging my cat.
In the last year or so, with all the ways twitter and facebook and blogs have changed, things have gotten much harder for artists to share their work. Everyone is on facebook but it seems like facebook controls what and when you see what your friends post. I know many artists and non-profit fund raiser people who are very frustrated lately. On one hand, we feel smarmy by repeatedly posting what we have for sale or what we are working on and on the other hand, if we do not post almost hourly, nobody will know! The lack of interaction takes all the fun out of it and I am not just talking about the income. Sometimes it can feel like your art is the one tree falling in a huge forest. Will anyone hear it fall?
I have been doing some experimenting with various social media platforms and selling sites. I thought it would be fun to do an experiment on my own site, etsy, and ebay. I created 3 similar peaceful beach paintings on canvas. Each one is 5"x5" and $50 plus shipping. I put one in my shop, one on etsy, and one on ebay. On ebay, I started the bids at 99 cents with a $50 buy it now. It cost 20 cents to list it on etsy (plus a percentage of the selling price), 50 cents on ebay (plus a percentage of the selling price), and no cents on my own site that I pay a monthly fee for. I used the same average quality photo and lighting in every photo. Let's see what happens! I will post the results of my experiment in 7 days.
Visit Linda Woods Artworks for prints on canvas, paper, or wood for all size spaces and budgets.