Over the years as my business grew larger and more successful, one of the things I struggled with the most was losing the one on one interaction with my customers. I started selling online in 2000 and with every order I shipped, I included a handwritten thank you note. I got to know my customers over the years when they would add pieces to their collections, order gifts for friends and family, and buy art for new homes and offices. When it got to the point that I needed to partner with people to fulfill print orders, my biggest fear was about customer service. It was hard for me to let go of the handwritten thank-you note.
Customer service is important. Think about how you feel when you go to Starbucks and the barista gets your name wrong. Think about how good you feel when the barista not only gets your name right but adds a smiley face to your cup. The feel good feeling is something you want your buyers to have. Always keep in mind that a person works hard for the money they just spent on your goods. Nice packaging, proper name spelling, and a thank you goes a very long way.
*Use clean packing materials (no amazon prime boxes with your name scratched out). *Address your package properly. Make sure your buyer's name is spelled properly. Double then triple check the name spelling.
*Include a thank you. It does not have to be a fancy card. It can be a handwritten note on the invoice. *Ship items quickly. You want your customer to know they are a priority, not something you will get to when you have time. If you only ship on certain days, be sure to specify the days wherever your item is sold.
*If shipping things is not your strong point, use a service like UPS or FedEx. They will package and ship all in one stop. Packaging large items is NOT my strong point. When shipping a large canvas to clients, I take the item to be shipped with a thank you card and I hand it all over to the friendly FedEx or UPS person to package