Summer Slump Part 2:
Social media can be a tricky thing. It can appear that everyone is doing something new and fresh and exciting (with their art and their lives) and you are just trying to get all the laundry done in between art projects. While summer is typically the slow season (see my previous post), it is important to keep your social media posts going. This does not mean, however, that you should (or have to) make a bunch of new art that won't sell or be seen. Take a lesson from TV! Summer is made for reruns! The networks don't just show a blank screen for two months.
It is totally ok to repost images of older artworks. You do not even have to point out that it is old. I guarantee that people will not remember every photo you posted last year and even if they did, it's ok. I don't remember all the art my favorite artists have posted and am always happy for a reminder.
Take new photos of your older art, write new captions, and post it! Look at some of the big companies and how they advertise (Coach, Starbucks, Target, Vera Bradley). They all post the same products over and over. New followers have not seen your older works. How will they know what you have if you don't show them? You do not have to overextend yourself to get your art out there. Take advantage of your stock on hand. Put that older work to work for you! It doesn't even have to be old, old. If it is still for sale or a good example, show it.