Once you start getting into the social media marketing game for your art, you find out very fast that you will not have time to be everywhere or be everything to everyone. In addition to making the art, you have to factor in photographing, editing, uploading, communicating with clients, shipping products, all the business things. It is important to analyze where your buyers are coming to you from- real life or social media and which social media platforms bring the most buyers. I use google analytics to track which social media platform my sales are coming from so I know where to focus my energy. When you are in the thick of running your art business and in the making of art, it is hard to post to multiple accounts all day long. This is where you have to make executive decisions and use your time wisely. Set up sharing in your instagram profile so you can post to twitter, facebook, and your blog all at the same time. Another good app for posting one thing in multiple places is IFTTT. I use it for pretty much everything. At first I felt weird posting the same things everywhere because I thought my friends and followers would get bored or sick of the repetition. But after stepping back and analyzing my own data, I saw that most people favor a certain platform and I had different followers in each place. What works for one person may not work for you, so do not fret if you see others getting tons of likes on facebook or having a ton of followers on snapchat. Follow your own path based on what the numbers on YOUR stats tell you. Don't worry about what everyone else is doing. Buyers will follow and unfollow your pages as they decide what platform works best for them (just as you do), so do not stress if your followers numbers change.